How Much Do Social Scores Matter To You Today?

Not that I am getting obsessed with my Klout score after I read Mark Schaefer’s new book Return On Influence (Affiliate link) but I thought to do some more research through my Google reader. I wanted to know who else in the blogosphere is talking about social scores.

As Mark Schaefer shows in his book how Audi uses social influencers to attract new customers. Audi invited top design, technology, and luxury influencers to test drive the new 2011 Audi A8 at targeted events and a few lucky winners were even awarded all-expense-paid weekend trips with the car. How does that sound to you?;-)

Bottom line is as I quote from Mark’s book:

For all the faults, social scoring systems represent a targeted, high-potential, and relatively low-cost way to create buzz about products, services, and brands through powerful niche influencer. That is revolutionary.

Many other bloggers write these days about social profiling too.

What is your experience with social scores? Are you getting obsessed with your Klout score? Do you think a higher social scoring is going to get you a better job?

I am very curious to know.

Below you find must reads about the topic and if you haven’t taken it serious by now you certainly will after reading. Please leave a comment if you have a great link to share which talks about social influence.

Jeremiah Owyang & Brian Solis from Altimeter Group:

http://www.web-strategist.com/blog/2012/04/25/how-%e2%80%98social-profiling%e2%80%99-will-work-in-the-real-world/

http://www.briansolis.com/2012/03/report-the-rise-of-digital-influence/

Wired magazine:

http://www.wired.com/epicenter/2012/04/ff_klout/

Jason Falls:

http://www.socialmediaexplorer.com/digital-marketing/the-problems-with-social-profiling/

Shelly Kramer:

http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to-mess-it-up/

and  more:

http://www.marcensign.com/is-your-klout-score-proof-that-no-one-listens-to-you/ by @marcensign

http://smm4biz.com/2012/04/24/klout-kred-and-peerindex-are-influencing-social-media/ by @professorgary

My previous posts about this topic:

Book Review: Return On Influence by Mark W. Schaefer

UPDATE: My Klout Score

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Book Review: Return On Influence by Mark W. Schaefer

After already having resolved the mistery of Twitter through Mark Schaefer’s book “The Tao of Twitter” (affiliate link) I knew I had to get his new book “Return on Influence” (affiliate link) immediately. Mark explores the power of what he calls today citizen influencer. Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.

Not only will you learn more about social scoring systems you will also find great case studies explaining how big companies use today these systems to find the right people to connect, who can create buzz and  become the brands powerful word of mouth influencers on the web.

Many social thinkers such as Mitch Joel, Michael Stelzner, Gini Dietrich,Robert Cialdini, Robert Scoble and many more appear in the book with great stories. Another interesting part of the book is where Mark tells you more about how people try to game the system in order to get a higher social scoring. Not really something you should follow to do but certainly good to know;-)

I am not really in favor of judging people in a job interview based on your Klout score but I get the point. You can certainly use it as one of many criterias but your first impression, your charisma, your persuasiveness and of course your skill sets should still outweigh a number today. Nevertheless whether we like it or not social scoring is happening, period.

His book is definitely a hot topic and we live in a very exciting time where new technologies will continue to shaken up businesses;-)

Congratulations to Mark for another great book;-)

I am following Mark on his blog {GROW} and can only recommend his book.

 

You may also like to read

Book review: The Tao of Twitter by Mark Schaefer

Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel

Watch the CBS News video with Mark Schaefer:

http://www.cbsnews.com/8301-511_162-57404546/how-influencers-on-social-media-are-rewarded/

The Wall Street Journal article:

The Days of Klout and Clawback

Jason Falls blog post

The key is creating spreadable media 

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Return on Influence by Mark W. Schaefer

Finally I took the time to download the kindle version of Mark W. Schaefer’s new Book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
(affilate link) I really look forward to read. Only by just reading the introduction text where Mark says: “I have become a number” makes me wonder where is this leading us? I am sure to find in this book interesting stories about people’s own experiences which will lead me to rethink the quote “I have become a number”.

Our numbers are being compiled, sorted, sliced, diced, priced, dissected, combined and filleted in ways that help companies sell more of their stuff. — Mark W. Schaefer

Related articles:

Are you ready for return on influence

Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel

Book review: The Tao of Twitter by Mark W. Schaefer

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

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