Social Media Revolution 3 Video by equalman

Claude Oggier

June 30, 2011 0

Online Video Marketing by Gideon Shalwick

Doing some research on the web regarding Online Video Marketing I came across Gideon Shalwick’s Website. He masters Online Video Marketing techniques and it’s worth listening.

Video title: “A Disturbing Trend For Google And Other Search Engines”

Gideon Shalwick also talks about the book Socialnomics by Erik Qualman. Read my book review to learn more

Claude Oggier

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December 9, 2010 0

Socialnomics – Book review

I can say that Erik Qualman has won another fan of the socialnomics videos and his book. Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business (affiliate)
The book is an excellent read and provides practical insights and tips for everyone. Erik provides case studies on how companies have to incorporate social media into their business strategy and how to use it to their advantages. Socialnomics is definitely not a fad but a new way of life.

Takeaways include:

Obama’s success driven by social media.
Winners and Losers in a 140-Character World.
Next Steps for Companies and The “Glass House Generation”.
and many more.

Some of my personal key messages that I am taking away are:

Today consumers pay less attention to above the line mediums. They prefer to listen to their neighbors what they have to say about products and services.
We no longer have to search for the news – It finds us.
Search Engines are recognizing the social media shift and try to make their offerings more social.
Businesses can follow what is being said about them or their industry.
Real-time updates of news events

I also would like to empathize that Erik speaks about “The next generation can’t speak”. Fact is that the desire and ability to meet new people has rapidly eroded so much that humans fear public speaking. I like to see that Erik mentions the downsides of not having as much face to face interactions as we used to have. It’s a challenge we have to face today and in the future.

I follow Erik Qualman on Twitter http://www.twitter.com/equalman and recommend his book socialnomics.

The Debate SEO vs. Social Media

Until now many companies split their search engine marketing (SEM) budget into 90 percent pay-per-click (PPC) and 10 percent SEO.

While reading from all kind of web sources I think we all agree on the fact that PPC isn’t going away anytime soon. Or is social media changing that? Are we going to trust our social networks over PPC and organic search results?

Key is to balance out PPC, SEO and social media efforts. The diversity will make sense of an effective SEM strategy.

The objective still remains to improve natural (also known as organic) listing in search results of your company’s website.

SEO strategies will yield long-term results but also require investments and take longer to show results.

Where does social media stand in your business today?

Twitter grew tremendously, active Facebook users increase as we speak and YouTube continues to play a dominant role in the video scene. Social media involvement expands your brand awareness and tweets being displayed into the Google organic results show where we are heading to.

Erik Qualman, Author of Socialnomics, predicts a blending of search and social. Read his post Social Media vs. SEO

Read other posts regarding this topic:
The Battle Between SEO and Social Search: A debate
Social Media and SEO: 5 Essential Steps to Succes

I look forward to follow this hot topic as it keeps evolving every day;)

Claude Oggier

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January 13, 2010 2

Socialnomics – The social media revolution video

Over the holidays I bought the book Socialnomics by Erik Qualman. Before I will start sharing my reviews with you I think you should watch his video the social media revolution (4:22)