Tag: storytelling

The key to digital communication overload

Often I’m hearing companies saying that they understand the importance of good online interactions with people. But many times the executive team looks at digital marketing, just as items on a checklist. Instead of looking at what connection is created with a digital asset, they only focus on the asset itself.

It’s a big mistake, and you and I are smarter. Therefore, let’s not misplace your focus because it can easily damage your overall brand reputation.

Now, what’s the goal of your digital communication?

Digital communication needs to provide a story that people are able to consume, understand and apply. Make the story more human and you will stand out.

Experts predict that social advertisement budgets will double in the next five years, digital communication will become saturated. Meaning the need for strong and concise digital content will be at an all-time high. A constant focus on the quality of your digital communication is key.

People it’s time to get your house in order in the digital space. If you need help, please feel free to reach out to me and I’m more than happy to help.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people from a rainy day, but at least the forecast is that it’s about to snow in a few hours and looking forward to that.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

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In Which Direction Blows The Wind In Marketing in 2020?

Hi people,

and hello from Parc de Milan in Lausanne. That’s the place where I normally go for my daily lunch walks when I’m in Lausanne. I mean, you overlook “lac léman” and the mountains. It’s just beautiful. And to me, that’s just what I need to refresh my mind and to get some fresh air over lunch.

People, today, I wanted to take a minute with you to share with you my three marketing ideas for 2020. I think if you focus on these three ideas in 2020, you will contribute to the success of your company, no doubt.

First idea – marketers needs to continue focusing on providing exceptional customer experiences through innovative brand driving activities.

Second idea – know your customers better than your mother by understanding clearly your customer journeys from your on- and offline touch-points. For example, a prospect engages through a phone call, direct email or digital engagement.

The third idea – create exceptional emotional stories to inspire people and to propel your brand story forward through your customers, because
the customer is in control today.

These are my three main ideas for 2020. And this year, my source of inspiration was coming from Mark Schaefer’s new book called The marketing rebellion, where he predicts that the most human company wins, and I fully support his prediction.

Now it’s up to you who inspired you this year to make better marketing decisions? Let me know in the comments section, and I would love to hear from you.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people from Lausanne and talk to you soon again from another great location. Looking forward to it. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

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When a fan cooks for Roger Federer: Barilla case study

Hi people,

today I’m saying hi from Zurich. A city I missed and a city where I went to school a long time ago to become a surveyor. I’m not kidding you. But it did not take me long to change my professional direction when I experienced for the first time the internet back in 1998 😉

Now before sharing with you my marketing message, I would like to congratulate Roger Federer for his 10th title at the Swiss Indoors. It’s just an incredible achievement and my marketing message for you today is coming from Roger’s sponsoring brand Barilla, who understands how to connect human emotions. The story comes from Daniela.

Daniela has 2 passions. Tennis and Roger Federer. When he plays everything stops in life. During a tournament, she wanted to create something nice and invited Roger for dinner, written on a poster. Barilla noticed her through Twitter and invited her to participate in a Barilla cooking master class. But she had no idea what surprise was coming. Roger walks into the room to have dinner with Daniela and her face shows emotions that can’t be explained. And it’s just such a beautiful example of how a brand can connect in a more human way with their fans. (Judge for yourself on Youtube)

I hope this resonates with you. And please feel free to share with me your marketing challenges, and I’m happy to help you.

And remember, even in Zurich, as long as the Matterhorn stands, everything is going to be alright.

Alright people, have a good day. Talk to you soon again from another great place.

Greetings from a Swiss mountain guy;-)

Claude Oggier

Text or call me under 0041-78-637-4314

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Madness or people with a sense of belonging?

I am fascinated by The North Face advertisement “Question Madness”. Mark Schaefer talks in his new book “Marketing Rebellion” about how the company highlights the madness of extreme sports people, who build a true sense of belonging. As Mark Schaefer wrote in his book

“Belonging is primal and fundamental to our sense of happiness and well-being.”

Mark Schaefer ,author of Marketing Rebellion

This advertisement tells stories that serve, inspire and entertain the extreme sport climbing community. This is truly new advertising people want to see today where we are moving towards an ad-free world. We all want to belong to a community that shares our personal values. Meaning companies need to serve their fans.

Watch the video and share your thoughts. Is it madness or people on the quest of belonging?

Be more human and let the marketing rebellion movement begin.

Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His other books include “KNOWN”, “The Content Code,” “Return On Influence,” and “The Tao of Twitter,” the best-selling book on Twitter in the world.

#MarketingRebellion #MarkSchaefer #marketingwithpurpose #marketingmission

Greetings from Lake Geneva area.

Claude Oggier

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Your Emotionally Charged Stories

Reading Mitch Joel’s blog on almost a daily basis I am not only fascinated by his writing style and marketing knowledge I am also thankful to his valuable content he shares with us every day. Recently he attended another Google Talk and got surprised by Dough Stevenson’s way of thinking about storytelling.

 We all have childhood memories and remember them like it happened yesterday. Why that? Because it was an emotionally charged event.

 

Original Article by Mitch Joel

Claude

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