Hi people, a quick message from the beautiful Swiss and mountains. Still today many executives don’t understand their customers and how they come to the decision to buy their products or services.
Well, let me briefly provide you with three simple ways on how to understand better your audience. Everything starts with gathering basic information to avoid assumptions. Knowing their basic demographics such as age, location or sex, ensures you base your messaging on real facts. Use your analytic tools to get the information.
Number two is to start mapping out your customer journeys to learn as much as possible about your valuable customers from web browsing activities to their needs, and interests, to potential opportunities.
The number three you want to find out what online resources do they use to find information before making a purchase. Asking for their email address through a sign-up page is a great starting point for further email marketing.
And to get the most out of your findings you want to segment your audience to be able to send the right message to the right people at the right time.
Well, I hope this was useful. And I just want to go and catch up with my family and talk to you soon again. Cheers from the beautiful Swiss mountains. It’s freezing today, but the conditions are excellent.
Greetings from a Swiss mountain guy;-)
Claude Oggier
More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.
In 2 days it’s supposed to be spring but winter seems to be back these days in Switzerland. Like most people I guess, I don’t really enjoy freezing weather in the winter but thinking about beautiful winter sceneries makes it much easier to handle for me. During my holidays I joined a few friends (unfortunately without my wife for good reasons) for ski touring and the ascent to Rosa Blanche (Verbier, Switzerland) kept it’s promises. Astonishing views during the whole ascent accompanied with a great physical effort made this trip once again memorable.
May it be during holidays or over weekends the mountains allow me to unplug and recharge. May it be by skiing, alpine touring, snowshoeing or simply walking in the mountains and spending time with my family.
Marketing in a Digital World 