Why Personal Branding Matters

Marketers – Have you been asking yourself already if your role in marketing is still relevant today?

Do you think artificial intelligence is a threat to you in marketing?

Artificial intelligence is already dominating areas such as writing, video, podcasting or even photographs today and as Mark Schaefer says:

Personal Branding is the only sustainable competitive advantage any of us have in the long term.

Mark Schaefer

It’s time to deal with your personal branding. Start building your reputation by delivering consistently good content where you provide industry trends, insights or observations over a long period of time.

Get over your procrastination and create content where you are honest, vulnerable and simply yourself. This is how you start branding yourself and where people are going to trust you over time.

People trust people and we believe each other. 

Become KNOWN and TRUSTED in your area of expertise through PERSONAL BRANDING

Just like doctors, lawyers or university professors who are on a different level of trust for me 😉

Your time is now. Good luck!

But remember, as long as the Matterhorn stands, everything is going to be alright.

Web3 – The Future of Marketing #2

Mathew Sweezey, the futurist of Salesforce,  blew my mind with his impressive talk about Web3 at the last Uprising event.

He explained how Web 3 is changing the way consumers interact with brands and how brands approach customer lifetime value.

Don’t get confused yet about the buzz words such as NFT’s, Wallets, Blockchain, Discord, Open Sea, Crypto, Metaverse and so on.

Simply understand that Web3 is a power shift

Consumers now control their data, not brands. 

Mathew Sweezey

What brands need to see is how this changes the relationship between them and consumers. Each iteration of the web has changed this dynamic, shifting power more and more towards consumers. 

Web3 is envisioned as a digital space where services are operated, owned and improved by communities of users like you and me.

This is truly amazing and a trend you as a marketer, cannot ignore and need to get up to speed.

Enjoy the ride😁

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers People

The Future of Marketing #1

Video Location – Market Square, Knoxville, Tennessee after our hiking in the Smoky mountains.

After all these years, I finally met in person Mark Schaefer at The Uprising event in Knoxville, TN.

What a JOY and listen in this video to some of the takeaways directly from Mark.

  • Belonging and creating a community is the future of Marketing.  Hint: Web 3.0 is exactly about belonging.
  • If you have a great community and belonging you don’t need advertising or SEO. You have everything you need that leads to business connections.
  • When you bring people together and meet them face to face it changes everthing. The Uprising event is proof of creating a magical bond among 30 marketing thought leaders.

Join the Markting Rebellion and the Uprising is coming to Europe. Stay tuned.

Some pictures from the best marketing event:

Mark & Claude united at The Uprising event.

More useful links:

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people!

PS – I will talk more about Web 3.0 in my next post.

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