Why Personal Branding Matters

Marketers – Have you been asking yourself already if your role in marketing is still relevant today?

Do you think artificial intelligence is a threat to you in marketing?

Artificial intelligence is already dominating areas such as writing, video, podcasting or even photographs today and as Mark Schaefer says:

Personal Branding is the only sustainable competitive advantage any of us have in the long term.
Mark Schaefer

It’s time to deal with your personal branding. Start building your reputation by delivering consistently good content where you provide industry trends, insights or observations over a long period of time.

Get over your procrastination and create content where you are honest, vulnerable and simply yourself. This is how you start branding yourself and where people are going to trust you over time.

People trust people and we believe each other.

Become KNOWN and TRUSTED in your area of expertise through PERSONAL BRANDING.

Just like doctors, lawyers or university professors who are on a different level of trust for me 😉

Your time is now. Good luck!

But remember, as long as the Matterhorn stands, everything is going to be alright.

November 28, 2022 0

Connected consumers want to trust your brand

Hi people,

This is the view from the place (La Dullive, Gland in Switzerland) where I often go swimming during the summer. Now we are in mid-October, water temperatures are about 15 degrees, and I still want to go swimming;-)

But before I go swimming, let me just share with you my thoughts on today’s connected consumers.

A few days ago, I attended an interesting conference where discussions were around risks and opportunities in a data-driven world. At some point, the audience had to debate about privacy versus personalization. And to my surprise, the majority of the people, want actually more privacy. But as a marketer, that’s a clear signal that today’s consumers, especially the connected consumers, do not trust your brand. What can you do?

I think we need to take this opportunity and start building again trust through human interactions, human connections and putting the human element back into the center of everything we do in marketing. I know it’s a lot of effort and a lot of time. But to me, that’s the only way if you want to build a trusted and long-lasting brand.

If you would like to discuss your marketing challenges, please feel free to reach out to me and I’m happy to help.

But remember, as long as the Matterhorn stands, everything will be alright.

Alright, it’s time to go swimming now.

Take good care and talk to you soon. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier